Interweaving decades of traditional financial wisdom with cutting-edge financial services tailored for the 21st-century.

Tools
  • Blender, Figma, Photoshop, Stable Diffusion, Webflow, Topaz AI
Context
  • Client engagement at Daybreak Studio
Worked on
  • Art Direction
  • Brand Identity
  • 3D Visualization
  • Product Design
  • Web Design
Team
  • Brand Design: Taha Hossain, Aliasger Rasheed, Zilin Deng, Ana Rudolph, Edwin Tran
  • Brand Strategy & Design: Lovish Saini
  • Print Design: Aliasger Rasheed
  • 3D Design: Aliasger Rasheed, Javier Pardina
  • Frontend Development: Kiran Patel
  • Motion Design: Ross Chan, Rafi Rizky

Contribution

Our work involved shaping a cohesive identity for Flex Finance through collaboration across multiple disciplines:

  • Brand Architecture: Collaborated on the visual language and helped develop the wordmark that represents Flex's blend of tradition and innovation.
  • Digital Product Design: Bridged the gap between the brand language and the UI needs of their platform
  • Visual Systems: Paired workhorse type with a open-source serif that I modified to fit the brand's needs
  • 3D Visualization: Directed and created renders to support storytelling and highlight the design of premium financial products.

This process established a strong foundation for Flex Finance to connect its traditional roots with a modern audience.